The idea started with Lukeytoons. He designed tic tacs in the form of minions from the movie: “Despicable Me”! This picture was sent around the world through a range of Social Media Platforms and of course there was A LOT of interest for the product.
Some people wrote to Tic Tac to ask them when their new product line was to be release. They replied: ‘What product line are you referring to?’ Of course, customers soon informed them of this photograph that hit a viral market epidemic. Tic Tac replied, and made it known, that this is not a product of theirs and they do not see them making such product in the foreseeable future.
It is interesting when businesses around the world are still recovering from the GFC, and then an opportunity like this is presented to a company whom then turns it down. Of course, there are many reasons (or can I say excuses) not to go through with this idea. However, if Richard Branson was given this opportunity I don’t think he would be making excuses.
Needless to say, if Tic Tac find this product to hard to make, and there are millions of fans wishing to purchase such a product line, I am sure there will be a company that could come up with something fairly similar. As for me, I would have bought one of these immediately. (ok…probably more than one). So, I hope that there is a company there that takes hold of this million dollar opportunity, because Social Media has just – yet again – created a profitable sales opportunity! 😉