Minions in the Social Media Market


The idea started with Lukeytoons. He designed tic tacs in the form of minions from the movie:  “Despicable Me”!  This picture was sent around the world through a range of Social Media Platforms and of course there was A LOT of interest for the product.

Some people wrote to Tic Tac to ask them when their new product line was to be release.  They replied:  ‘What product line are you referring to?’  Of course, customers soon informed them of this photograph that hit a viral market epidemic.  Tic Tac replied, and made it known, that this is not a product of theirs and they do not see them making such product in the foreseeable future.

It is interesting when businesses around the world are still recovering from the GFC, and then an opportunity like this is presented to a company whom then turns it down.  Of course, there are many reasons (or can I say excuses) not to go through with this idea.  However, if Richard Branson was given this opportunity I don’t think he would be making excuses.

Needless to say, if Tic Tac find this product to hard to make, and there are millions of fans wishing to purchase such a product line, I am sure there will be a company that could come up with something fairly similar.  As for me, I would have bought one of these immediately.  (ok…probably more than one).  So, I hope that there is a company there that takes hold of this million dollar opportunity, because Social Media has just – yet again – created a profitable sales opportunity!  😉


About hummingbird

Who am I? I think the HummingBird is a perfect from place to place, taking a road less traveled, and living life! To read more about things I see, and places you may be interested in - then visit my blogs. Hope you enjoy the read and thanks for the visit. Don't forget to subscribe! ;) View all posts by hummingbird

2 responses to “Minions in the Social Media Market

  • bradmiller_

    Reblogged this on Digital Mediascape and commented:
    Perfect example of the type of opportunity social media can present to companies. This could have been a great opportunity to for Tic Tac to position itself as a customer-centric brand and gain a lot of new customer advocates and promoters. Big Revenue/Marketing loss.

    • hummingbird

      100% agree. So many businesses are losing the opportunity that could impact their GP! Unilever can share a great deal about the loss in market share AND how long it took for them to gain it back. The question is: can you ever gain back a market you loose to a competitor? Thanks for reading my blog. I will be adding more posts in the future. The last two months have been invested in helping businesses take back their market share! 😉

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